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If you look for a jar of Marmite in Australia, you will have to look hard for the much-loved Australian equivalent is Vegemite which, like its British counterpart, has reached iconic status. You either love it or hate it.
So when the makers of Vegemite held a competition for a new, more creamy cheesy spread they’ve introduced they decided to call it iSnack2.0, a name they dumped after just three days because of the public outcry that followed.
The makers will run another competition for a new name and deny that the last one was a publicity stunt.
That may be true but, on the other hand, there must be few Aussies on the planet at this moment who do not know that Kraft have introduced a new spread!.
.
If you look for a jar of Marmite in Australia, you will have to look hard for the much-loved Australian equivalent is Vegemite which, like its British counterpart, has reached iconic status. You either love it or hate it.
So when the makers of Vegemite held a competition for a new, more creamy cheesy spread they’ve introduced they decided to call it iSnack2.0, a name they dumped after just three days because of the public outcry that followed.
The makers will run another competition for a new name and deny that the last one was a publicity stunt.
That may be true but, on the other hand, there must be few Aussies on the planet at this moment who do not know that Kraft have introduced a new spread!.
.
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