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Relaxing in front of the idiot-box last night, two things struck me.
The first was that many satellite channels seem to be showing more and more trailers for upcoming features in their commercial breaks. This, I assume, is due to the recession and a fall in advertising.
The second was that how many advertisements are wholly ineffective. Your eyes glaze over the pretty young women extolling the virtue of this or that and the many strange advertisements that don’t seem to relate much to the product being advertised. Indeed in many cases once the advert has finished, you are left wondering what it was all about.
Can you remember what the opera singer who floats up into the air is supposed to be selling? Or the woman wandering the park with her dog? Or the television sets that spring to life and move around town? There are many such instances where the advertising agencies have persuaded companies to invest in expensive adverts that achieve, in my view at any rate, nothing at all.
Contrast these with the ‘classic’ advertisements such as, for example, the Hovis bread boy or the ‘Bisto Kids’.
Or, much more recently, the hilarious meerkats fighting to protect their website from being invaded by people looking for cheap car insurance. How many people I wonder actually look up comparethemeerkat.com before moving on to buy insurance?
This latter shows how television advertisements can be both amusing and highly successful. And, sadly, often more entertaining than the programmes themselves!
.
Relaxing in front of the idiot-box last night, two things struck me.
The first was that many satellite channels seem to be showing more and more trailers for upcoming features in their commercial breaks. This, I assume, is due to the recession and a fall in advertising.
The second was that how many advertisements are wholly ineffective. Your eyes glaze over the pretty young women extolling the virtue of this or that and the many strange advertisements that don’t seem to relate much to the product being advertised. Indeed in many cases once the advert has finished, you are left wondering what it was all about.
Can you remember what the opera singer who floats up into the air is supposed to be selling? Or the woman wandering the park with her dog? Or the television sets that spring to life and move around town? There are many such instances where the advertising agencies have persuaded companies to invest in expensive adverts that achieve, in my view at any rate, nothing at all.
Contrast these with the ‘classic’ advertisements such as, for example, the Hovis bread boy or the ‘Bisto Kids’.
Or, much more recently, the hilarious meerkats fighting to protect their website from being invaded by people looking for cheap car insurance. How many people I wonder actually look up comparethemeerkat.com before moving on to buy insurance?
This latter shows how television advertisements can be both amusing and highly successful. And, sadly, often more entertaining than the programmes themselves!
.
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