Thursday 24 June 2010

Not A Bad Idea?

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When we are stuck in traffic jams we may take a look at the number plate of the car ahead.

Some of them are quite interesting. When I lived in the US, I would look out for the plates from the various states and some of them were quite colourful or gave a message about the particular state: California - the Garden State, Idaho - Famous Potatoes, Alaska - the Last Frontier, New York - the Empire State, ... and so on.

As we drive around our own country, we look out for foreign plates some of which even tell you the city where the vehicle was registered. As in the US, there are number plates which give the name of or tell you something about the drivers who, in my view at any rate, have more to say about their egos than anything else.

The cash-strapped state of California has come up with what may be a good idea, if potentially a dangerous one.

That is to allow drivers to have electronic number plates that would scroll adverts while the vehicle is stopped at traffic lights or in congestion for more than four seconds, though they would show the registration number when the vehicle was in motion. The drivers could earn advertising commission and the state could get a licence fee.

It’s not a bad idea though I can foresee drivers approaching a traffic jam paying more attention to the scrolling number plate of the car stopped ahead!
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