‘Robust Evidence’

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Almost lost in the small print of the papers this morning is the ruling by the Advertising Standards Authority that claims by a baby product company that a follow-on milk for children which was said to support their immune system was misleading. The ASA ruled that such claims should not have been made without ‘robust’ evidence.

‘Robust evidence’. What an interesting phrase.

Could it be applied to this government’s claims over the years and, if so, can we make a complaint to the ASA about them?
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