Sunday 16 August 2009

Wow!

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The power of the internet - and the grapevine - was demonstrated in the last few days when the chap responsible for a hotel chain’s website mistakenly advertised rooms in the Crowne Plaza in Venice at just €1 a night per person. instead of around €150 a night

Unbelievably, nearly 230 people cottoned on to the error and made bookings for an average of six nights per person at the hotel before the mistake was corrected.

The hotel, part of the Intercontinental Hotels Group, is honouring the bookings and will bear a loss of around €90,000. Wow!

On the other hand, what marvellous, if expensive, publicity!
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